With therefore much interest in how social networks work, one begins to wonder when there is advertising potential within these social networks?
I've been watching social networking for some time now. In fact I am a part of numerous social-networking web sites including http://www.myspace.com/ and https://www.linkedin.com only...
There has been a virtual explosion of social network sites in the past few years. Even the large people like Google, Yahoo and MSN are getting into it.
With so much curiosity about how social networks function, one begins to wonder if you have advertising potential within these social networks?
I've been watching social network for a while now. In fact I am a part of various social-networking internet sites including https://www.linkedin.com and http://www.myspace.com/ just to name two.
I joined partly because I wanted to see what they were, but more importantly to see on SEM what effect social network would have in the coming years.
I have been a member of numerous ser-vices for a while and the reach these sites have is extraordinary. If you think you know any thing, you will perhaps hate to learn about www.linkedin.com/in/caleblaieski/.
Like, from my LinkedIn network of seven people I have an extended network of over 12,600 people.
That is amazing - I am just a click or two away from close to 13,000 others who share my related interests ranging from what I like to watch o-n TV to work I could offer to them.
Through my connections and their connections, I am connected to people starting from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.
But what marketing opportunities exist for Social Network?
Well, let us take a look at MySpace.
MySpace is among the top sites on the Web today. I-t racked up 9.4 thousand page-views in August 2005 (greater than Google) and new customers are signing up in a rate of 3.5 million per month.
MySpace is typical of where todays 18-30 year old goes to manage their electronic life. It allows people to publish photos of themselves and their friends, produce a weblog, record their favorite groups, watch and share videos, suggest things to do and lists a couple of people they consider friends. It's with this 'Friends List' where most of the possibilities lay.
All thirty million-plus customers of MySpace have a friends site that lists people that person views their friend. This can be a listing of people who they're interested in speaking with and about, as well as hearing from on a regular basis. Once you add someone as your friend they can send you emails, comment on your images, study your blogs, as well as leave messages that you can then share with the others. This is an opportunity for instant feedback about you.
The capacity to add friends to your page is important for marketing to MySpace consumers. According to Courtney Holt, head of new media and strategic marketing at Interscope Records, 'This technology is growing up without having ever seen developed media. 'They don't think in terms of the recording, and they don't think in terms of the TV schedule. Discover supplementary information on this partner wiki by navigating to a guide to https://www.linkedin.com/in/caleblaieski/. They think with regards to TiVo, P2P, AOL, and obviously MySpace.
You can observe how this may develop.
Let's say you develop a MySpace account to fairly share your service or product. You website about it and look for others that may share your interests.
Afterward you invite them to be your friend. When they become a friend you begin your 'gentle sell' selling your solution in their mind.
As they grow to appreciate it, they start blogging and sharing it. Quickly hundreds or even thousand of individuals are talking about you and your product or service.
Do not think this will work?
I'd like to give you some examples. There are many companies who've gotten their begin MySpace. By just hosting some of their music online and blogging about themselves they developed a following. Soon they had report deals and contracts lined up.
Needless to say to-use ser-vices like MySpace you need to have some thing this marketplace needs. If you do not then you probably should not put an excessive amount of energy in to MySpace.
But that will not mean other social media opportunities should be overlooked. LinkedIn is more of a specialist introduction service, when i mentioned previously. If your product or service meets here then by all means examine it further.
And there are others too. Ser-vices including Yahoo!s MyWeb, Flickr, http://del.icio.us and more. This dynamite next paper has endless dynamite lessons for the purpose of it.
When you have ever wondered what other online opportunities could be out there, con-sider social media. Maybe it's another great online-marketing channel..
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